We understand that interpreting reach and frequency calculations in automation rules can be complex. This article will help you understand how the rolling window works and when it applies.
What is the Rolling Window?
The rolling window in automation rules determines how far back reach and frequency are calculated from today. For example, if you select a rolling window of the last seven days, we calculate today’s reach and frequency by looking back seven days.
This rolling window logic ensures that metrics are always based on recent performance trends, helping you make informed decisions for campaign adjustments.
How is the Rolling Window Applied?
When you select a specific time period alongside a rolling window, the system calculates an average based on multiple points in time.
For example, if you select the last 3 days with a rolling window of 7 days:
We take yesterday and look back 7 days.
We take the day before yesterday and look back 7 days.
We take 2 days before yesterday and look back 7 days
Then, we calculate the average of these values.
This method provides a smoothed-out metric rather than just focusing on a single day’s reach and frequency.
Where is the Rolling Window Used?
Reach and frequency calculations using the rolling window are only available for the increase or decrease campaign/ad set budget rules and minimum budget settings. This is because reach and frequency data are only available at the campaign and ad set levels for all windows.
Which Platforms Support the Rolling Window?
Currently, reach and frequency calculations using the rolling window are only available for TikTok and Meta. These platforms provide the necessary reach and frequency data at the campaign and ad set levels, making them compatible with our automation rule calculations.
By using the rolling window, you can ensure that your campaign performance assessments reflect recent trends, enabling better decision-making and budget optimizations.