Below you will find legal information that can be added to the cookiebanner. If you want to know more on how to setup the cookiebanner with the Billy Grace Pixel, read more here.
Service Name:
Billy Grace
Legal Basis:
The company relies on the following legal bases for processing personal data:
Consent (art. 6(1) (a) GDPR)
Data Purposes:
The company processes personal data for the following purposes:
To collect anonymous behavior data on the client's website for analytical purposes.
Data Collected:
Anonymous behavior data, which can include:
Hashed IP addresses
Browser type and version
Operating system
Referral source (e.g. the website or page that directed the user to the client's website)
Pages visited on the client's website
Date and time of visit
Clicks on links and buttons on the client's website
Interactions with forms on the client's website (e.g. search queries or form submissions)
Other similar anonymous data that can be used for analytical purposes.
The company notes that the received IP addresses are hashed and not stored in their original form.
Data Recipients:
The company may share personal data with the following categories of recipients:
Service providers who process personal data on behalf of the company. These include
AWS
Databricks
Legal and regulatory authorities, where required by law or in response to a legal process.
Cookie names and usage:
Cookie Name | Purpose | Lifespan | Type |
| Used as a unique session ID. Tracks and maintains session state across page visits. | Session | HTTP cookie |
| Used as a unique site ID. Tracks and identifies the visited website. | 2 years | HTTP cookie |
| Used as a unique user ID. Tracks and distinguishes new visitors. | 2 years | HTTP cookie |
| Used to track the origin of website visitors and provide attribution data for modeling. | 2 years | HTTP cookie |
The cookie expiration date is set to 12 months. In reality, it is deleted earlier by browsers.