At Billy Grace, you can enrich your analytics and attribution by importing data that is not automatically captured through native integrations. These imports help you build a more complete and accurate view of your marketing performance.
Below is an overview of the four available import options, each designed for a specific type of data. You can click through to the detailed setup instructions for each option.
1. Import Order Data
The Order Data import allows you to send transaction and customer data from your webshop or backend system to Billy Grace. This enables insights such as revenue attribution, new versus returning customers, and profitability metrics when item-level data is included.
👉 Read the full guide on importing order data
2. Import Offsite Conversions
Offsite Conversions are conversion events that happen outside your website. Examples include offline sales, qualified leads, or conversions that occur in external systems. These conversions are linked to website events using a reference ID, so Billy Grace can attribute them correctly.
👉 Read the full guide on importing offsite conversions
3. Import Online Media Data
If you advertise on online channels that do not have a native integration with Billy Grace, you can import media data manually. This includes impressions, clicks, costs, and campaign metadata. Imported media data can be used in attribution models and performance reporting.
👉 Read the full guide on importing online media data
4. Import TV and Radio Data
TV and radio imports allow you to include offline media activity in your measurement setup. By importing spend and exposure data, Billy Grace can model the impact of broadcast channels and include them in Unified Marketing Measurement where applicable.
👉 Read the full guide on importing TV and radio data