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Channable — Profitability Metrics

Connect with Channable to also include and optimize for profitability metrics in Billy Grace

Written by Lily Mineur

In this guide, we will guide you through the steps to connect Channable to Billy Grace. This is only available for those who have an integration with an e-commerce platform. By connecting Channable to Billy Grace, you will get insights into the following extra metrics:

  • Gross Profit

  • Profit

  • Profit Over Ad Spend (P.O.A.S.)

Click here to read more about how these profitability metrics are calculated.

Step 1: Authorize Channable

Navigate to our Integrations page under Settings and Authorize Channable:

Step 2: Configure Feed URL

Enter the Feed URL and Project ID provided by Channable. Currently, only JSON feed formats are supported:

Step 3: Required fields for the feed

Ensure the Channable feed includes the following fields:

  • inventory_quantity: The quantity of the inventory

  • price: The price of the product

  • product_title: The name/title of the product

  • product_id: The product ID (for Shopify, this is the variant_id; for Magento, this is the product_id)

  • cost_per_unit: The cost per unit of the product

It's crucial to include all products in the feed, not just the products intended for marketing.

Important: all products with negative unit cost or any unit costs that are not a number will be ignored.

If the feed uses different field names, map them accordingly. For example:

  • inventory_quantity maps to inventory_quantity

  • price maps to price

  • product_title maps to title

  • product_id maps to id

  • cost_per_unit maps to cost_per_item

In this example, the names in the feed are:

  • inventory_quantity

  • price

  • title

  • id

  • cost_per_item

Step 4: Save Configuration

Press Save Data

The next day, you can navigate to Feed Management and check how many matches there are with the data we have from the E-Commerce system.

In this article, you will find the calculations of POAS and Profit, and where to find these metrics in the platform.

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