Automations

Introduction

Effective budget allocation is crucial for maximizing return on investment (ROI). Billy Grace's AI automation functionality empowers marketers to optimize their marketing budgets and achieve a high ROI consistently. By leveraging historical data, forecasting, and attribution modeling based on first-party data, Billy Grace helps marketers make informed decisions regarding budget allocation across platforms like Google, Meta, TikTok, Pinterest, and more.

With automated budget adjustments and daily recommendations, Billy Grace ensures that marketers can spend their advertising budget as effective as possible.

Basically, the algorithm that powers Automation will answer this question: Will an increase or decrease in spend on an adset or campaign lead to more conversions? The reinforcement learning model behind Automations will make a forecast based on the information it has and give you daily budget recommendations (or will make automatic changes in the connected marketing channels).

Every day the algorithm will look back to its recommendations of yesterday and over time it will get better in making the right decisions based on the results of your ads.

Read here how to create an Automation and how to use it to save time and drive conversions.