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Budget Upscale Parameter

Set your own budget upscale threshold.

Charlotte van Es avatar
Written by Charlotte van Es
Updated this week

The budget upscale parameter option gives you more freedom in the difference between the spend and the budget of a campaign/adset.

To use this option and set your threshold, you can go to the Automation form of an existing Automation (or create a new Automation) and click on 'Edit' (the three dots in the last column). Then go to the Budgets & Schedule step and toggle the "Advanced Mode".

With this threshold, you can set how much difference there can be between the budget and the spend. On default, the threshold is 20%. If you set it higher, this means that there is more room between the budget and the spend before it will downscale.

Important: This setting will only influence the budget recommendations. Budget adjustments are limited to 20% per day to avoid triggering the "learning phase".

For example: If you set it to 100%, it will take 100% of the spend compared to the budget.

Please note: We allocate budgets in whole euros only. For instance, if the budget is 4 euros, the closest allocation would be 5 euros, resulting in a change greater than 20%. With very small budgets, larger percentage adjustments may occur to accommodate entire euro allocations. The 20% guideline is a general rule, but with very low amounts, it's necessary to make these bigger adjustments to effectively allocate the budgets.

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