If you want to optimize advertising campaigns, it is very useful to see the results over time. We added the Campaign Analysis report to our platform to help our users optimize campaigns or adsets / adgroups.

You can access the Campaign Analysis via Paid Performance -> Campaign Results -> click on the magnifying glass next to a campaign.

This will open the Campaign Analysis report with the specific campaign selected.

Watch the walkthrough of the Campaign Analysis report below or scroll further to read a step by step explanation of the tables and plots.

Trends

By default, the trend tab is selected.

The Campaign Analysis report is used to compare campaign results and spot trends. Which makes it easier to spot optimization opportunities. Just as all other reports, you can select the desired attribution model and window in the top bar.

In the top left corner of the graph, you can select the dimension: campaign, Adset/Adgroup, Ad, Creative and the granularity of the graph.

Below the dimension and granularity dropdowns, you can select the metric that is shown on the Y-axis (vertically).

If you select: show totals below the dropdown it is possible to plot multiple conversions in the graph. In the example below you can analyse the Total revenue, Total orders and Blended ROAS of the selected campaigns over time.

Below the trend chart it is possible to order campaigns / adset / ads on the desired metric and select these campaigns / adset /ads to show or hide from the trend graph. This is similar to our Creative Studio.

Journeys

The second tab of the campaign analysis report gives insight in customer journeys. The journeys in this report are based on clicks only and don't change if you select a different attribution model.

Here you can view Ad channel journeys or all sources that customers touched. You can change this in the dimension dropdown.

Below the Journey analyzer, the ad channel overlap is visually presented. Here you can see how channels of the selected campaigns overlap with each other.