Analytics
Articles about reports, metrics and models used in Billy Grace
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Articles about Overview, Reports and Tasks
Custom ReportsTrack goal performance in customizable reports.
Scheduled ExportsThis article explains the scheduled export functionality
Target TrackerTrack Your Performance with Billy's Target Tracker
Incrementality testing (Beta)Set up a Geo-experiment to explore the incremental impact of marketing channels
Recommended tasksLearn how to use the recommended tasks feature.
Reports
Articles about reports
Channel PerformanceInsight in the performance of all channels in one overview.
Paid PerformanceGain insight in your paid advertising performance.
Trends & JourneysAnalyze your marketing performance over time and track user journeys effortlessly.
Model ComparisonCompare your channel performance in our different attribution models and windows.
PMax InsightsInsights into the spend allocation of campaign types in your PMax campaigns
Search & ShoppingInsights in Search & Shopping performance based on Billy Grace attribution.
Keywords pausingThis article describes how our keyword pausing functionality works
Creative PerformanceIn Creative Performance, you can analyze your top performing assets in no time. Get a full overview of the best performing creatives.
Total metrics overviewRead everything you need to know about the key-metrics in Billy Grace.
Profitability MetricsLearn how Billy Grace calculates profitability metrics
UMM InsightsGet deeper insight into the UMM model: accuracy, certainty, and cross-channel impact
Analytics Settings
Settings on our analytics dashboards that help improve your insights
Filtered ViewsUsing filtered views in your reports
Table GroupingOrganize your data for easier analysis