Analytics
Articles about reports, metrics and models used in Billy Grace
By Daan and 3 others4 authors24 articles
Home
Articles about Overview, Reports and Tasks
- ReportsTrack goal performance in customisable reports.
- Scheduled ExportsThis article explains the scheduled export functionality
- Target TrackerTrack Your Performance with Billy's Target Tracker
- Incrementality testing (Beta)Set up a Geo-experiment to explore the incremental impact of marketing channels
- Recommended tasksLearn how to use the recommended tasks feature.
Reports
Articles about reports
- OverviewThe Overview page provides a summary of your marketing performance and the value Billy Grace delivers.
- Channel PerformanceInsight in the performance of all channels in one overview.
- Paid PerformanceGain insight in your paid advertising performance.
- Trends & JourneysAnalyze your marketing performance over time and track user journeys effortlessly.
- Model ComparisonCompare your channel performance in our different attribution models and windows.
- Products & ShoppingGet insight into which products are purchased as a result of your campaigns
- PMax InsightsInsights into the spend allocation of campaign types in your PMax campaigns
- SearchInsights in Search performance based on Billy Grace attribution.
- Keywords pausingThis article describes how our keyword pausing functionality works
- Creative PerformanceIn Creative Performance, you can analyze your top performing creatives in no time. Get a full overview of the best performing creatives.
- Total metrics overviewRead everything you need to know about the key-metrics in Billy Grace.
- Profitability MetricsLearn how Billy Grace calculates profitability metrics
- UMM InsightsGet deeper insight into the UMM model: accuracy, certainty, and cross-channel impact
Analytics Settings
Settings on our analytics dashboards that help improve your insights
- Filtered ViewsUsing filtered views in your reports
- Table GroupingOrganize your data for easier analysis
- Metric BuilderBuild your own metrics
- AnnotationsAnnotations provide valuable context to your data on specific dates
- ExpensesAdd extra marketing expenses that are not automatically tracked via integrations.
- Customer Lifetime Value (CLV)Build a CLV metric using your own purchase frequency and lifespan data