All Collections
Analytics
Articles about reports, metrics and models used in Billy Grace
Channel PerformanceInsight in the performance of all channels in one overview.
Paid PerformanceGain insight in your paid advertising performance.
Campaign AnalysisDeep dive in to your campaign result spot trends, opportunities and benchmark results.
Keywords & ProductsInsight in Keywords & Products performance based on Billy Grace attribution.
Trends & JourneysAnalyze your marketing performance over time and track user journeys effortlessly.
Model ComparisonCompare your channel performance in our different attribution models and windows.
PMax InsightsInsights into the spend allocation of campaign types in your PMax campaigns
Creative PerformanceIn Creative Performance, you can analyze your top performing assets in no time. Get a full overview of the best performing creatives.
Total metrics overviewRead everything you need to know about the key-metrics in Billy Grace.
Profitability MetricsLearn how Billy Grace calculates profitability metrics
Table GroupingOrganize your data for easier analysis
Filtered ViewsUsing filtered views in your reports
Keywords pausingThis article describes how our keyword pausing functionality works