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Attribution
Everything you need to know about attribution models, windows and modes
Attribution models in Billy GraceRead here how Billy Grace assigns attribution to show the actual performance of your ads.
Attribution Modes, Attribution Windows and Conversion LagThis article explains and discusses common questions with respect to attribution modes, attribution windows and conversion lag
Attribution SettingsConfigure our attribution models to your marketing strategy.
Unattributed DataThis article will explain what seeing 'unattributed data' in Channel Performance means.
Why is my Billy Grace-reported data different from in-platform data?Short answer: it is supposed to be, read this article for the long answer.
Incrementality testing (Beta)Set up a Geo-experiment to explore the incremental impact of marketing channels