Creating Filtered Views is the new way of analyzing your data. You can now apply the filters you want to the entire page, making your analysis easier.
Let's assume that you are trying to analyze your campaigns per country, now that is very easy to do just by creating a new Filtered View.
Steps:
Click on the “+ Filtered View” button to create your filters
Add a name to your Filtered View and adjust your filtering parameters as desired (current example filtering on NL campaigns)
Pro tip: Use emojis to make your Filtered Views easier to distinguish 💪🏻
Your Filtered View is saved, and you can see all your other saved Filtered Views for quick selection on the top
Click on the premade Filtered View to activate/deactivate the filtering function, and click on the edit option to adjust your settings if necessary. You can also delete the Filtered View entirely.
Metric Filter
It is also possible to filter by metrics. To do this, select Metric in the field, choose the desired metric from the dropdown, and set the level at which the filtered view should apply. This level can be channel, medium, campaign, ad set, or ad.
Regex Filter
This allows you to create more flexible and dynamic filters using text patterns. For example, instead of manually selecting every variation of a campaign or channel name (e.g., "Spring2025", "Spring-25", "SP25"), you can now use a single regex pattern like Spring.* to capture all relevant entries at once. New campaigns with that naming convention will also automatically be included.
Regex is especially helpful when dealing with inconsistent naming conventions or when you want to include or exclude a range of values with precision. Simply select the regex option when creating or editing a filter, and enter your desired pattern. We support commonly used regex patterns such as
.*: match anything^: starts with$: ends with|: or
Note: For security and performance reasons, some characters and patterns are not supported. Specifically, the following strings are disallowed: ;, --, /*, */, xp_, and sp_. If any of these are used, the regex will no longer function as expected.
Frequently Asked Questions
How does the compare period work in metric filtered views?
If the compare period is activated and a metric filtered view is applied, the filtered views will include only the items from the current period that meet the filter criteria. In the example of a metric filter, the comparison metrics will then be calculated based on those same items from the previous period. For example:
There are three campaigns: A, B, and C, with respective values of 2.5, 5.1, and 7.5 in the current period.
In the comparison period, their respective ROAS values are 1.0, 1.5, and 2.25.
Applied metric filter is: ROAS above 5.0.
As a result, the table will show only campaigns B and C (because their current ROAS is above 5.0).
The displayed values will be only for campaigns B and C:
- Current period: 5.1 and 7.5
- Compare period: 1.5 and 2.25
Note: this behavior applies only to metric filters. Other types of filters (e.g., by channel or campaign) will still compare complete data sets for both periods.