Creating Filtered Views is the new way of analyzing your data. You can now apply the filters you want to the entire page, making your analysis easier.
Let's assume that you are trying to analyze your campaigns per country, now that is very easy to do just by creating a new Filtered View.
Steps:
Click on the “+ Filtered View” button to create your filters
Add a name to your Filtered View and adjust your filtering parameters as desired (current example filtering on NL campaigns)
Pro tip: Use emojis to make your Filtered Views easier to distinguish 💪🏻
Your Filtered View is saved, and you can see all your other saved Filtered Views for quick selection on the top
Metric Filter
It is also possible to filter by metrics. To do this, select Metric in the field, choose the desired metric from the dropdown, and set the level at which the filtered view should apply. This level can be channel, medium, campaign, ad set, or ad.
Click on the premade Filtered View to activate/deactivate the filtering function, and click on the edit option to adjust your settings if necessary. You can also delete the Filtered View entirely.
Frequently Asked Questions
How does the compare period work with metric filtering in filtered views?
If the compare period is activated and a metric filter is applied, the filtered views will include only the items from the current period that meet the filter criteria. The comparison metrics will then be calculated based on those same items from the previous period. For example:
There are three campaigns: A, B, and C, with respective values of 2.5, 5.1, and 7.5 in the current period.
In the compare period, their respective ROAS values are 1.0, 1.5, and 2.25.
Applied metric filter is: ROAS above 5.0.
As a result, the table will show only campaigns B and C (because their current ROAS is above 5.0).
The displayed values will be:
- Current period: 5.1 and 7.5
- Compare period: 1.5 and 2.25