The Paid performance report is used to analyze your paid advertising performance. This report only shows connected marketing channels that had marketing spend in the selected period.
In the top bar you can select the period to view, the comparison period, the goal, attribution model and the attribution window.
Based on the goal in the top bar the page will show different metrics. Changing the attribution model and window will affect all metrics with the 'Attribution' label. There are 4 attribution windows:
1-Day
7-Days
30-Days
Unlimited
When set to unlimited, the attribution metrics will take all touchpoints into account from the date the pixel was installed. When set to 7-Days it will only attribute conversion value to touchpoints that occurred 7-Days before the period you are currently viewing. The same goes for 1-Day and 30-Days.
Campaign results
Overview of all active campaigns / ad sets across all channels, combined with Pixel data. Based on the selected goal, Billy Grace calculates the ROAS, CPA and multiple metrics based on the selected attribution model.
Do you want to know more about the key-metrics in Billy Grace? Read this article.
Grouping
Within the Paid Performance table, you have the option to add new subgroups inside the table. This can be very useful to, for example, see the performance of your Meta awareness campaigns together versus your Meta performance campaigns. (or PMAX campaigns vs branded search).
You can find the table grouping setting here:
Within the table grouping settings, you can determine the depth of your groupings. These levels offer varying degrees of granularity:
Level 1: for channel level grouping, enabling grouping across channels. For example search campaigns across Google and Bing.
Level 2: operates at campaign level, enabling organization based on overarching advertising strategies. For example, your Meta top of the funnel vs. Meta bottom of the funnel campaigns.
Level 3: functions at ad set level, providing grouping for, for example, creative or audience level
Attribution Paths
Measured conversions paths by the Billy Pixel.
Frequently asked questions (FAQ)
I see marketing channels but the ROAS, Conversion value and other metrics are 0. Why don't I see results?
For campaign performance to show results, you must have the proper UTMs configured in your marketing channels. Read here how to do add the right UTMs per channel.
Why doesn't the Revenue or Conversion value metrics add up to my total revenue?
All metrics with the Attribution label are based on the selected attribution model and window. It could be that revenue generated in a current period is attributed to touchpoints that happened outside the period you are currently viewing. The larger the attribution window, the more the conversions are spread over a larger period.
How does Billy Grace's UMM model include (Meta) post-view conversions?
Our UMM model examines the impact of impressions on initiating sessions through other channels. If an effect is identified, we combine UMM with MTA, redistributing value by also accounting for the impression.
When campaigns (in Meta) have limited click data, this does not affect the impact of impressions. Impressions may still be responsible for clicks originating from other channels.
Can I export Paid performance results?
Yes, you can export all table results by selecting the Export button on top of the Campaign Insights table.
Why am I not seeing the results of Google Ads Demand Gen campaigns?
Unfortunately, the Google Ads API doesn't support Demand Gen campaigns with a product feed yet. Which means we can't show the results of these campaigns in Billy Grace. We are looking out for updates on this and when it is available in the API we will add it to the platform.