The Target Tracker in Billy Grace lets you set and monitor performance goals, whether that’s a certain ROAS for Meta campaigns, revenue from channels, or orders during promo season.
Set targets that match your KPIs, track if you’re meeting them, and quickly share progress with your team.
Get Started
Head to the Target Tracked dashboard:
Create a New Target
Click the “Set New Target” button to open the creation form.
You’ll see several sections:
1. Target Details
Name your target (e.g. Weekly Meta ROAS)
Choose:
Goal (e.g. add_to_cart or purchase)
Metric (e.g. ROAS or CPA)
Value: the numeric target you want to reach
2. Channel / Campaign Selection
Decide where this target should apply:
All channels
Paid channels only
A specific channel (e.g. Meta, Google)
One or more campaigns (selected from the list)
You can choose either a channel or campaign(s), not both.
3. Attribution Settings
Tailor how your target should be tracked:
Attribution Model: Last Click, MTA, or UMM
Attribution Window: 1 day, 7-days, 30-days, or unlimited
Attribution Mode: Session Date or Event Date
4. Period Selection
You can track your target in two ways:
Recurring period:
Weekly or Monthly
Set the start date
Custom date range:
Useful for campaigns or promotions running within a fixed period
Once everything’s filled in, hit “Set Target”
Track Your Targets
Once created, your targets will appear as target cards in your dashboard.
Each card shows:
The name of the target
The goal, metric, and period
Whether you're on track, behind, or have hit your goal
You can see if you’re on track, exceeding your goal, or need to take action.
The following color system has been used for quick interpretation:
🟢 Green: You're on track
🔴 Red: You're not on track
🟠 Orange: You're within 5% of achieving the target
✅ Fully Green Card: Target has been achieved
For recurring targets, you can view historical performance, perfect for identifying trends or seasonality.
Example Use Cases
Track ROAS > 3 for Meta campaigns, recurring weekly
Monitor Revenue from Purchase > €10.000 for all paid channels this month
Set fixed targets for a product launch campaign in August
Share Your Wins
Target Tracker is great for internal communications:
Celebrate hitting campaign goals
Share weekly/ monthly improvements
Highlight underperforming campaigns that need focus
Targets make performance more visible, also for the rest of your team.
Questions about setting up or interpreting your target? Email us at support@billygrace.com - we’re happy to help.