The E-commerce settings page gives you insights into all orders imported from your webshop(s) into Billy Grace. You can:
View and filter orders by attributes such as customer, order value, and status.
See which orders can be matched purchase events, this is displayed in the attribution column.
Manage order statuses and decide which ones count in reporting.
Adjust settings to make your data and reporting as reliable as possible.
You can find this page when you navigate to 'Settings > E-commerce' in the left menu bar. It's also possible to click on the three dots on top of the column when you hover with your mouse on it to sort or filter in the column.
Orders tab
Here you’ll find an overview of all orders from the past 30 days.
Available columns include:
Order ID & Date – unique order reference and order date.
Value – order value including shipping costs, discounts, and tax.
Status – current order status (e.g. Completed, Awaiting Shipment).
Customer – customer ID.
Returning – indicates whether this is a new or returning customer.
Discount, Shipping, Tax – breakdown of order costs.
Attributed – whether the order is included in marketing attribution.
Product Info – detailed information on product level about the order.
👉 You can use filters and column selection to customize the table to your needs.
Order Statuses
This tab provides an overview of all statuses your webshop(s) have ever sent, including the number of orders associated with each status.
Examples include: complete, canceled, pending, brx_shipped, etc.
This overview helps you determine:
Which statuses you want to include in your reporting.
Which statuses are essentially duplicates (e.g. complete vs Completed).
How many orders historically fell into each status.
Settings
Here you can manage the settings for your e-commerce data, so the numbers in Billy Grace match how your business looks at orders and revenue. The settings are split into two groups: Orders and Metric Settings.
Orders
Order statuses: select which order statuses count towards Number of Orders in all reports. Click the field to add a status, or click the × next to a status to remove it. Not sure which statuses to pick? Check the Order Statuses tab to see every status your webshop sends and how many orders fall under each.
Order data in reports: choose how much order history your reports include (e.g. 1 year). Longer periods (up to three years) can slow down your reports.
Filter orders with 0 revenue: leaves orders with €0 revenue out of reports. Useful for excluding test or empty transactions.
Exclude tax: removes VAT/tax from metrics in the platform.
Exclude shipping: removes shipping costs from revenue in the platform.
Metric Settings
Include refunds in metrics: when on, refunds are processed in your metric calculations. Turn it off to ignore refunds.
Include additional E-commerce metrics: adds add-to-cart ratio metrics to the platform.
Note: Don’t forget to click Save after making changes.
Frequently Asked Questions
1. Why do I see duplicate order statuses (e.g. complete and Completed)?
This happens because some webshops are case-sensitive. You can decide which versions you want to include in your reports.
2. Are canceled or returned orders included?
Only if the status is selected in your settings. By default, returns are substracted from orders and metrics.
3. What happens with €0 value orders?
You can choose to filter these out using the Filter orders with 0 revenue option.
4. What does the ‘Attributed’ column mean?
This shows whether the order has been included in Billy Grace’s attribution models.
👉 Tip: Regularly review your Order Statuses and settings to make sure the right orders are counted in your reports and dashboards.
👉 Tip: Regularly review your attribution settings, including the Attribution Mode filter, to ensure they align with your business goals.