In-app tracking lets you view channel performance from users inside your app, tracked separately from your website. It works through the Web/App filter, available as a Filtered View on the Channel Performance, Paid Performance and Landing Page reports. Applying this filter narrows every metric on the page down to app-only activity.
This shows you which channels bring people into your app and how they behave once they're there, so you can shift budget between channels, or spot where the app experience needs work.
In-App Tracking is a paid feature. Interested in getting started? Reach out to your Customer Success Manager or contact us through support.
Setting it up
The Web/App filter is applied as a Filtered View. It can be used on three reports, each showing a different part of the in-app journey: Channel Performance, Paid Performance and Landing Page.
1. Open the report you want to filter: Channel Performance, Paid Performance or Landing Page.
2. Click + Filtered View to start a new filter.
3. Select Web/App as the filter type.
4. Choose App to show only in-app activity.
5. Name your filtered view and click Create.
Once saved, your filtered view appears alongside your other saved views at the top of the report. Click it whenever you want to see your app-only data.
Channel Performance
With the Web/App filter applied, this report shows which marketing channels are driving users into your app specifically. This is useful for comparing how a channel contributes to conversions in app vs web.
For example, a channel might bring users who convert well on your website but not in your app, a sign that you may need a different channel mix to reach users who also convert well in-app.
Paid Performance
Filtering this report to app shows the results of your paid campaigns among users who convert inside the app. You can use this to judge whether a campaign is worth optimising for app traffic on its own, rather than looking at combined web and app results.
For example, you can find that a paid campaign converts well on your website but underperforms inside the app, a sign that campaign's audience may not be the right fit for app conversion, and that budget may be better spent on channels that do convert in-app.
Landing pages
For app users, the landing page is the first screen they see inside the app after tapping an ad or link. Filtering Landing Page to app shows which of these entry points perform best, so you can see where in-app journeys start and if those lead to conversions.
Together, these three views give you a full picture of how your app contributes to performance, right alongside your web data.