Before you can start using Billy Grace to your advantage, you will need to connect your marketing channels. The following steps will enable Billy Grace to successfully import your data.

Navigate to settings - Integrations

Make sure you are signed in to the right channel accounts you want Billy Grace to give access to. Click the authorization button per channel and follow the required steps. When the authorization is complete, you can select the right account id. You can also change this later by clicking on the edit button next to the id fields.

Click on the authentication button to authenticate Google Ads and Google Analytics.

The following message will pop up:

Make sure that you accept all permissions during the authorizations.

In the next step, you can choose the right account:

NOTE: The Google Ads account(s) should contain active campaign(s) to prevent reauthorization tasks.

By Clicking on the Facebook button, you will be re-directed to the Facebook login page. Or you will see a list of accounts that you have access to.

Keep in mind that Meta requires a re-authentication every two months. Two weeks prior to the end date of the access token, you will receive an in-app notification to re-authenticate.

By clicking on the TikTok button, you will be re-directed to TikTok. Showing the selected account and the access that you will give to Billy Grace. It is best to leave everything checked. Click confirm to finish the process.

By clicking on the Pinterest button, you will be re-directed to Pinterest and see this message:

Click on Give access to finish the process.

By clicking on the authorization button, you will be redirected to Microsoft Ads. Login with the right ad account and complete the steps.

Click on the button and login to the LinkedIn account that is connected to the business ad manager. After select the right account id.

Click on the authorize Xandr button. Now a popup screen will be shown:

The user should have at least the following roles: Network Admin (Invest Only).

Fill in the username and the password of your Xandr account and press authorize. This username and password will not be saved in our database, it will only be used to generate the access token.

A new popup will be shown and you can select one or multiple accounts and press on confirm:

After linking the marketing channels, you can select the correct id's per channel by clicking on the edit button next to each field.

Billy Grace synchronizes every night and right after linking one of the channels. Depending on the size of data, the first data will be imported in the upcoming hours. In the meantime, you can install the Billy Pixel and set up the required UTM-structure to track conversions of your marketing campaigns.

Read this article for the required UTM's per channel.