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Connecting Marketing channels to Billy Grace

One complete overview. Effortlessly connect your marketing channels.

Tim Schouten avatar
Written by Tim Schouten
Updated over 2 weeks ago

Before you can start using Billy Grace to your advantage, you will need to connect your marketing channels. The following steps will enable Billy Grace to successfully import your data.

Navigate to settings - Integrations

Make sure you are signed in to the right channel accounts you want Billy Grace to give access to and that you have admin rights.

Additionally, it is necessary to accept all permissions during the authorizations.

Click the authorization button per channel and follow the required steps. When the authorization is complete, you can select the right account ID. You can also change this later by clicking on the edit button next to the ID fields.


Marketing channels


Google

Click on the authentication button to authenticate Google Ads and Google Analytics.

The following message will pop up:

In the next step, you can choose the right account:

The Google Ads account(s) should contain active campaign(s) to prevent reauthorization tasks.


Meta

By clicking on the Meta button, you will be redirected to the login page. Or you will see a list of accounts that you have access to.

Keep in mind that Meta requires a re-authentication every two months. Two weeks prior to the end date of the access token, you will receive an in-app notification to re-authenticate.


Pinterest

By clicking on the Pinterest button, you will be redirected to Pinterest and see this message:

Click on 'Give access' to finish the process.


TikTok

By clicking on the TikTok button, you will be redirected to TikTok. Showing the selected account and the access that you will give to Billy Grace. It is best to leave everything checked. Click confirm to finish the process.


Bing

By clicking on the authorization button, you will be redirected to Microsoft Ads. Sign in with the right ad account and complete the steps.


LinkedIn

Click on the button and sign in to the LinkedIn account that is connected to the business ad manager.

> persoonlijke LI account dat is gekoppeld aan je ad-manager.

Select the right account ID.


Snapchat

To integrate Snapchat, sign in with your email address/username and password and select the ad account(s) you would like to connect.



Reddit

To integrate Reddit, sign in with your email address/username and password and select the ad account(s) you would like to connect.


DV360

By clicking on the button to authenticate DV360, the following pop-up will be shown:

For Billy Grace to work, please provide all access rights:

After doing so, you will be able to select one (or multiple) DV360 partners.


CM 360

By clicking on the button to authenticate CM360, the following pop-up will be shown:

For Billy Grace to work, please provide all access rights:

After doing so, you will be able to select one (or multiple) CM 360 Ads accounts.


Criteo

By clicking on the Criteo button, you will be redirected to the pop-up below. To connect Criteo, fill in your email address and password.


Outbrain

By clicking on the Outbrain button, you will be redirected to the pop-up below. To obtain an access token, fill in your email address and password.


MNTN

Click on the authorize MNTN button. Now, a pop-up screen will be shown:

Please provice your MNTN access token and save the token to integrate MNTN with Billy Grace.


Xandr

Click on the authorize Xandr button. Now, a pop-up screen will be shown:

The user should have at least the following roles: Network Admin (Invest Only).

Fill in the username and the password of your Xandr account and press authorize. This username and password will not be saved in our database; it will only be used to generate the access token.

A new pop-up will be shown, and you can select one or multiple accounts and press confirm:


Adform

To integrate Adform, sign in with your email address/username and password and select the ad account(s) you would like to connect.


Channable

To authorize Channable please provide your feed URL and project ID and press confirm.

You will be asked to specify the corresponding fields (see screenshot below). After this, press 'save data' to authorize Channable.


E-commerce platform

Billy Grace has multiple integrations with various e-commerce stores (for Shopify see below). Start by selecting the correct E-Commerce system and follow the specific steps.

Can't find your e-commerce store? Please get in touch with us via support@billygrace.com.


Shopify

Fill in the Shopify URL and click on the Authorize button. You can find your Shopify URL in Shopify - Settings.


CRM

Connect HubSpot or Pipedrive by selecting the correct CRM system, and follow the different steps.

Can't find your CRM system? Please get in touch with us via support@billygrace.com.


Custom Import

Would you like to connect your (custom) CMS store to Billy Grace? No problem! Please read this article, where we will guide you through all the steps!


What's next?

Billy Grace synchronizes every night and right after linking one of the channels. Depending on the size of the data, the first data will be imported in the upcoming hours. In the meantime, you can install the Billy Pixel and set up the required UTM structure to track conversions of your marketing campaigns.

Read this article for the required UTM's per channel.

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