Gain the insight you need in all channels that refer traffic to your website. If you put a UTM behind the incoming link, our Pixel will attribute the performance and display it on the channel performance overview.
Channel Insights
The important metrics in Channel Performance are sessions, users, new users and total generated revenue (or total conversion value). The Channel Insights table shows all traffic redirected to your website based on the UTM tag. Traffic without a UTM tag will be placed as source: Referral and medium: the website name. Organic search traffic is automatically set to the source search engine, for example: Google, DuckduckGo, Bing etc.
The report is built of 3 sources:
Incoming organic and referral traffic. In these cases the medium is shown first: Referral or Organic and the sources are shown second.
Connected marketing channels like Meta, Google etc. The nesting in this case is built the same as in the ad manager, except there is a medium added either: cpc or social paid.
Incoming UTMs, where the nesting is built of the following layers from the top to the bottom:
utm_source
utm_medium
utm_campaign
utm_content
utm_term
Number 2 can't be changed by Channel Grouping. But all other sources and mediums can either be grouped or be excluded from the attribution models. Learn more about channel grouping.
Keep in mind that you can click on Columns in the top left of the table to show more or less metrics in the table.
During the implementation, it's normal for integrated channels to appear duplicated in the Channel Performance report. This is because the Billy Grace tracking parameters have not been applied yet, while the pixel is already collecting data. This duplication will resolve over time as the Billy Grace UTM parameters are implemented.
All the metrics that have the Attributed label are calculated using the selected attribution model. (learn more about attribution here) This means that these numbers can have decimals.
Channel Overview
In the channel overview graph you can select sessions, users or new users as the Y-axis. The X-axis displays the total selected period. All the lines represent different channels that are responsible for incoming traffic.