Custom Events in Billy Grace are self-made events that equal conversion. They allow you to track actions that matter most to your business, completely tailored to your own definitions.
Once tracked via the Billy Pixel, these events provide powerful insights into performance, conversion value, and cost per conversion.
Important: Make sure the Billy Pixel is installed before creating or tracking Custom Events. Need help? Follow the installation Guide to successfully install the Billy Pixel.
Viewing your Custom Events
To see which events have been received at least once and check if the events are included (active) in reports, you can visit your custom event page in the Billy Grace platform.
New events are added to this list automatically as soon as the Billy Pixel receives them.
From here, you can edit or delete any event.
Click the three dots next to an event to open the edit menu, where you can:
Assign a static value per event, unless a dynamic value is set
Activate the event, making it selectable as a goal in reports, Automations, and Automation Rules
Sending Custom Events to the Pixel
Custom Events are sent to the Billy Pixel via Google Tag Manager or any other tag management software. We distinguish between two main implementation methods:
1. E-commerce Platforms
For platforms such as Magento, Lightspeed, Headless Shopify, and others.
2. B2B / B2C Websites
For all non-eCommerce websites, such as lead generation, content, or service-based platforms.
Learn how to configure Custom Events for your specific setup: