The PMax Insights dashboard is used to analyze your PMax campaigns.

It is organized into four distinct tabs, each offering valuable insights into different aspects of your campaign performance. Below is an overview of each tab.

Home

On the 'Home' tab, you will find overview cards displaying the percentage allocation for each type of marketing within all your PMax campaigns.

Now you can see, in one overview, where Google spent your PMax campaign budget. With that, you can identify trends and if you are spending where you'd like to.

Furthermore, it can help you gain insights on whether PMax overlaps with or (negatively) impacts your search campaigns.

Asset Groups

In the 'Asset Groups' table, you can see the spend broken down per asset group. This allows you to see how your budget is distributed across different themes or audience segments. It is important to that, for Asset Groups, Google Ads only seems to return spend in Shopping.

Assets
In the 'Assets' table, you can view the spend per individual asset. This helps you understand which specific creative elements are receiving the most investment.

Note: Currently, insights based on the Billy Grace attribution models are not available at the asset group or asset level. This as Google currently does not support the adding of UTM tracking parameters for Asset Group/Asset level.

Trends

The 'Trends' tab offers you a view on the performance of your PMax campaigns over time.

This section can help you answer key questions such as: