Get a complete and accurate overview of your total (marketing) spend within Billy Grace.
Examples of expenses:
Monthly fee for your email software
Influencer or content creation costs
Affiliate network fees
Other untracked campaign spend
Shipping costs
Why use Expenses?
Billy Grace automatically pulls ad spend from your connected platforms like Meta, Google, or TikTok. However, you might also run campaigns on channels we don’t have an API connection with, such as Awin, Klaviyo, or Copernica.
These campaigns appear with zero spend in your dashboards, leading to incomplete total spend and metric calculations.
Expenses also allows you to include additional costs that aren’t tied to a specific channel, such as shipping, tools, or other operational expenses.
By using Expenses, you can:
Add fixed or variable costs per channel or across all channels
Include non-channel costs like shipping or platform fees
Ensure all your spend is visible and included in your metrics
Keep Billy Grace as your single source of truth for all marketing performance data
Types of Expenses
You can add two types of expenses:
Fixed Spend
Costs that occur on a recurring basis, independent of performance. When creating a fixed cost, you can:Set the recurring period: weekly or monthly
Set a custom date range
Example:€500 monthly fee for Klaviyo
Variable Spend
Costs that depend on performance, such as sessions, orders, or other metrics. When creating a variable cost, you can:Select the metric it’s based on (e.g., Orders, Sessions, Custom Events)
Choose the channel where this cost should apply
Example:
For every order generated through Awin, add €2 in additional spend
A combination of both
How to add an expense
Follow these steps to add an expense:
Go to:
Settings → Expenses
Click “Add New”
Name your expense
Select the source / campaign
This step is optional.
If no source or campaign is selected:Fixed spend will be added as a separate row
Variable spend will be distributed across all sources and campaigns
Select the cost type:
Fixed
Variable
Combination of both
Enter expense details:
Amount (€)
Recurring period (weekly, monthly, or custom date range)
Metric (for variable costs only)
Save changes
Your expense is now reflected in the channel performance dashboard, including the table and metric cards.
Note: This update affects total spend and all related metric calculations.
Editing or Deleting an Expense
You can edit or delete any entry at any time.
Go to Expenses
Hover over the expense you want to edit
Click the three dots (⋮) menu → Edit or Delete
Your expense changes are applied instantly and reflected in your dashboards.
How Expenses are applied
Expenses are combined with your tracked ad spend in the channel performance table.
Fixed spend adds a fixed amount across the selected date range (only for the days it applies).
If applied at a higher level (e.g. source), the amount is distributed evenly across the underlying items (e.g. campaigns).
Variable spend is calculated based on performance, by multiplying the selected metric (such as orders or revenue) by your defined variable cost.
Together, this means your total spend reflects both your tracked ad spend and any additional fixed or performance-based costs.
Best Practices
Use fixed spend for costs that remain the same each week or month, or repeat at a consistent amount each period.
Use variable costs to capture affiliate commissions or other performance-based spend.
Review your costs monthly to keep totals accurate and up to date.
Need help?
If you have any questions or run into issues, reach out to us via:
The chat in the bottom right corner
Email: support@billygrace.com