The Overview is a central dashboard that brings together the metrics that matter most across four tabs: Summary, Marketing Insights, Time Saved and Data Processed. It gives you a clear picture of marketing performance across channels, the operational impact of working with Billy Grace and the scale of data being processed on your behalf.

The Overview brings your most important metrics together in one place, giving you a clear and complete picture of your marketing performance, operational impact and data volume. Everything you need is in one place, whether you're preparing a performance review or checking in on weekly progress.

The Summary tab gives you a snapshot of your core marketing performance metrics, including revenue, orders, spend and ROAS. Each metric shows how you're trending over the selected period, so you can quickly spot what's moving in the right direction and what needs attention. You can also add or remove metrics using the metric selector in the top right.

The Marketing Insights tab shows how Billy Grace's Unified Marketing Measurement (UMM) model compares to last-click attribution, and how that difference plays out across your channels.
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Revenue/ Events uncovered by UMM: The additional revenue or events attributed by Unified Marketing Measurement (UMM) compared with Last Click attribution over the selected period. This additional attribution can be allocated to both upper- and lower-funnel channels.

Note: Google and Bing are classified as lower funnel; all other channels are classified as upper funnel.

Attribution uplift LC vs UMM: The difference in total attributed revenue between Billy Grace's UMM model and last-click attribution. You can see the revenue Billy Grace credits that other tools miss.

Upper vs lower funnel spend: Shows how your total spend is split between upper and lower funnel activity. It gives you a quick view of how your budget is balanced across the funnel for the selected period.

LC vs UMM by channel: Compares how the last-click and Billy Grace's UMM model credit each channel for the selected metric. For every connected channel, you can see the last-click value, the UMM value and the uplift between the two.

Use the metric selector in the top right to switch between metrics like spend, revenue or ROAS. You can also search, filter and adjust columns to focus on the channels most relevant to you.

The Time saved tab gives you a concrete view of the hours Billy Grace saves your team across three areas: Quin, Automations, and Billy Grace acting as your single source of truth.
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Quin
The estimated number of hours saved through Quin, your AI agent in Billy Grace. Quin generates analyses, automates workflows, and proactively identifies unusual patterns in your data, helping teams spend less time on manual analysis.

Each Quin analysis is valued at 1 hour and 15 minutes of time saved. The hours shown below are calculated based on the number of analyses shared during the selected period.

The chart also compares your estimated time savings with the benchmark achieved by the top 5% of Quin users, showing the additional time that could be saved through greater adoption of Quin.

Automations

The estimated time saved through Billy Grace automations during the selected period.

The chart shows the percentage of active campaigns that are included in automations versus those that are not, excluding channels that do not support automations. It also shows the percentage of automations running with Auto Apply enabled versus requiring manual approval.

Time savings are estimated based on:

These metrics help quantify both the operational efficiency delivered by automations today and the opportunity to increase savings through broader automation coverage and Auto Apply adoption.

Single source of truth

Estimates the time saved by bringing all marketing data, measurement, and reporting together in Billy Grace.

The chart shows the connected data sources, measurement models maintained, and automated data monitoring during the selected period. Together, these replace work that would otherwise require ongoing effort from marketing and data teams to gather data, validate performance, and maintain reporting.

Time savings are estimated based on:

These metrics quantify the operational value of having a single, reliable source of truth for marketing measurement and decision-making.

The Data Processed tab shows the volume of data Billy Grace handles on your behalf across the selected period.

Hits Captured: The total number of raw data points Billy Grace received in the selected period.
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​Touchpoints analyzed: The total number of web sessions Billy Grace analyzed in the selected period.

Events attributed: The total number of events attributed by Billy Grace across the selected period.

For example:

These metrics primarily serve as an additional validation layer. They help confirm that the full volume of traffic and interactions is being processed and included in measurement.

An unexpected drop in these numbers can often be an early indication that there may be an issue with tracking or data collection.

When evaluating marketing performance, the primary metric to focus on is Events Attributed. This represents the number of conversions that can be attributed to your marketing channels.

You now have the complete picture of your marketing performance and operational impact in one place.