When analyzing performance trends, it’s not always clear what caused a spike or drop in your metrics. With Annotations, you can document key events for a specific date or date range so anyone reviewing the data later understands what happened during that period.
Get started
Navigate to Settings and click the Annotations page.
Create a new Annotation
Click "Create New Annotation’’ to open the creation form.
To add an annotation:
Select the date in the date picker where the event took place
Enter a name or description for the event
Save the annotation
Note: We are working on making the event annotations visible in dashboards and graphs.
Why use annotations?
Annotations make performance analysis clearer.
Annotations help you to:
Log context around important moments such as product launches or promotions
Track marketing activities or external events that may impact results
Help your team understand the performance changes over time
Over time, this creates a timeline of important events that can be used to better understand your marketing performance.
Need help?
If you have any questions or run into issues, reach out to us via:
The chat in the bottom right corner
Email: support@billygrace.com