The Billy Pixel provides accurate insight in your marketing efforts. After the Pixel is installed on your website, it will start collecting session and event data.
Each website visit is tracked until purchase. All the events that happen from the start a visitor visits your website until the purchase is made are tracked using the Billy Pixel.
By using the right UTM's the Pixel knows which ads were clicked on before the visitor arrived at your website.
When the visitor makes a purchase, our data driven attribution model attributes the right values to all involved marketing channels.
Advantages of the Billy Pixel
Facebook and other ad platforms are utilizing third-party cookies, bound by the restrictions of Apple’s App Tracking Transparency (ATT) framework, which launched in 2020. Unless a user has opted-in to sharing their data with one of these platforms, they can no longer track user journey's with the accuracy they once had. These limitations prevent them from performing accurate attribution and conversion tracking.
The Billy Pixel uses first-party data and is not bound by the limitations of tracking prevention. The Pixel in combination with our in house developed multi-touch attribution model gives Billy Grace the ability to accurately attribute ad clicks (from channels like Facebook, Google, Pinterest, TikTok, Snapchat, e-mail) to conversions.
Tracking parameters
The way that Billy Pixel knows which ad your visitor clicked on is by the use of UTM's and our own Pixel parameters. (Read more about the required UTM's here). When a customer clicks on your ad that has the right UTM parameter, our Pixel sees from which ad-channel this customer came from. Every website visit will be stored as a touchpoint in the customer journey. When the customer makes a purchase, this data is used to attribute the right value to marketing channels.
Keep in mind that the Pixel only has data from the moment it was installed on your website. Customer journeys and attribution modelling will only be reliable once the right UTM parameters are added to your ads. Simply put, this means that the Pixel needs some time to acquire enough data for you to make the right analysis.
Eager to install the Billy Pixel and gain insight in your entire customer journey? Read this article for an explanation on how to install.