The Billy Pixel provides accurate insights into your marketing performance by tracking session and event data across your website.
Once installed, the Billy Pixel begins monitoring each visitor journey, from the moment someone lands on your site to the moment they complete a purchase. Every interaction along the way is recorded. Together with our session stitching model, Billy can create full customer journey's with cross device tracking.
By using properly structured UTM parameters, the Pixel identifies which ads were clicked before the visitor arrived on your site.
When the visitor makes a purchase, our data-driven attribution models, MTA (multi-touch attribution) and UMM (Unified Marketing Measurements) attribute the right values to all involved marketing channels.
Advantages of the Billy Pixel
Ad platforms like Facebook rely heavily on third-party cookies, which have been significantly restricted by Apple’s App Tracking Transparency (ATT) framework introduced in 2020. Unless users explicitly opt in to data sharing, these platforms can no longer track the full customer journey, resulting in incomplete attribution and limited conversion tracking accuracy.
Combined with our in-house developed multi-touch attribution model, the Billy Pixel allows Billy Grace to accurately attribute conversions to ad clicks across multiple channels, including:
Meta
Google
Pinterest
TikTok
Snapchat
E-mail
And any other traffic source
The Billy Pixel uses first-party data and is not bound by the limitations of tracking prevention. The Pixel, in combination with our in house developed multi-touch attribution model, gives Billy Grace the ability to accurately attribute ad clicks (from channels like Facebook, Google, Pinterest, TikTok, Snapchat, e-mail) to conversions.
Tracking parameters
The way that Billy Pixel knows which ad your visitor clicked on is by the use of UTM's and our own Pixel parameters (Read more). When a user clicks on an ad containing the correct UTM tags, the Pixel identifies the ad channel they came from. Each visit is stored as a touchpoint in the customer journey. Once a purchase is made, this data allows for accurate attribution of value to each marketing channel involved.
Important to Know
The Billy Pixel starts collecting data only after it is installed on your website.
Customer journeys & reliable attribution modelling are only possible if your ads include the correct UTM parameters.
The Pixel needs time to gather sufficient data (30 days) before meaningful analysis and insights can be made.
Keep in mind that the Pixel only has data from the moment it was installed on your website. Customer journeys and attribution modelling will only be reliable once the right UTM parameters are added to your ads. Simply put, this means that the Pixel requires some time to acquire enough data for you to make the right analysis.
Ready to install the Billy Pixel and gain full insight into your customer journey?
Read this article for an explanation on how to install.