The creative performance overview directly gives you insights in the best performing campaigns. In the top left corner of the creative performance overview, you can separate the insights by images & video, images, video, ad copy or creatives. Hereby a video in which we guide you through the new studio.

On the right side of the overview, you can select the metric you would like to compare for.

Under the graph you see the results per creative.

With a benchmark on the left, indicating in green a higher than average result in your account or in red a lower than average in your account.

2. Creative Analytics:

The creative analyzer tab gives you more information about the total performance of your creatives.

2.1. Creative insights: In the first graph, you can review the performance of your ads based on the metric you select in the top right corner of the grap overview

An image recognition algorithm detects categories per image and assigns them.

2.2. Estimated Effect of Categories on CTR: Billy Grace gives you an overview of categories that might be interesting for your CTR. This will help you to generate content that actually increases your CTR.

2.3. Creatives per Category: Select a category and see all creatives that are labelled with this category.

2.4 Creative insights: Combined overview of your best ads based on the most important metrics to analyze your assets (e.g. impressions, CPM, CPC, Clicks, CTR)

2.5 Creative performance over time: This will inform you more about your impressions vs. CTR over a time of period. This will show creative decay, because the creatives are shown too often.

3. FAQ’s

How does Billy Grace select the asset categories?

Image recognition software analyzes your creatives and asigns categories to them. Based on the elements inside the images.

Can I add my own categories to the overview?

Currently, you can't add categories to the overview manually.